Of all the cities in the world where Australians flock for want of “making it”, New York probably has one of the tightest knit Aussie communities (perhaps second only to Bali – but that’s another story for another time) that you cannot avoid. Not that you’d want to – the passing comfort of a familiar accent is very much underrated – likely in Nolita or Williamsburg, likely almost certainly while buying coffee.  While “oh you’re from [insert country]? You must know my friend [insert vaguely region-specific name like Hans or Maria or Youssef]!” would usually be an ignorant assumption; chances are that I did in fact go to school with your ex-girlfriend or intern at the same agency as your sister or frequent your old boss’ cafe for their spectacular avocado toast, but they would always spell my name “Magret” on my masala chai tea latte cup. But yes, of course! Way, way back Down Under. I guess we’re basically related now.

It’s a particular type of Australian that ends up in New York.

Shanina and I graduated to being mates so archetypically as above, that trying to pin down when exactly we first met or shot or both is a too much of a brain strain to bother with. We ran into each other a few times with mutual agents and friends, there was a shoot in Paris, a dinner in Melbourne, a chance encounter and ensuing tea chatter in Soho during which a distinguished gentleman sent a substantial bottle of champagne to our table. Of course, neither of us drink. So, we the giggling school girls, spent the next hour and half pretending to sip and clink glasses, avoiding eye contact at all costs.

And that was that.



Since then we’ve been meaning to do a dumpling dinner date with the agenda of scheming shoots and strange creative web ventures, but alas – ships in the night in our respective travels. So we were both glad to see each others’ names on our respective call sheets for this Studio W shoot we staged on a simultaneously miserable and perfectly cinematic rainy day in an eccentric Tribeca loft, with a fire escape slightly too wet and too high for comfort – at least, for the number of clothing items I’d stacked on her body.

But you know, Shanina the Professional. Worship-hands-emoji.











  • Kayla Wratten

    The day has come!! The number of times I check Shine By Three daily for a new post may be triple figures BUT I’m not disappointed. The anticipation makes your every post so much more sweet.
    ( )

  • Simply beautiful looks … love ❤️ the presentations! :)

    ????LA BIJOUX BELLA ????| By Mia | A Creative Lifestyle Blog

  • I love that – in the world we live in now, I always find that there is always some way to connect yourself to the other person – you always happen to know someone. I think it’s also an international school kid thing! Both of you are two talents put together in one room and of course the results are stunning!


  • Teen’s Wanderlust

    Hi! My friends and I have just started a blog and we would love if you check it out. It’s all about travels and our passion to travel.
    We hope you liked it and don’t forget to spread some love by following us or commenting in our recent posts!

    • Flora201

      I like topics in your blog. Hope that it will have more exciting posts soon.

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      I really like that topics. Hope that your blog will have more exciting posts soon!

  • Karen

    I’ve been following for years, and you are hands down my favorite creative. I don’t understand how one person can have so much skill, talent, and an eye for aesthetics. I’m sure you’re incredibly busy, but if you ever decide to start a Youtube channel detailing how you do your work, I’d watch ALL of your videos. I’m so tired of watching all these male-gazey photographer how-to channels on Youtube. While I appreciate their knowledge-sharing, I want to see how a photographer captures a woman WITHOUT objectifying her. To me, that is what’s so unique about your work. I can’t even imagine how much knowledge you possess regarding the skill of fashion photography, navigating the fashion industry, how to pose models, how to promote yourself, etc.
    You’re such an inspiration to us all, Margaret!

  • Beauty!

  • fatou diaw

    breathtaking.. just beautiful.

  • Blvck Bee

    She is gorgeous and loving the vibes of the photos :)

    Agnes x


  • Kay Nguyen

    Simply beautiful! She is gorgeous <3

  • lifeopablo

    Flight of the Conchords made me root for New Zealand, but this post has altered my allegiance to Oz

  • Kay

    Love the photos, great job as always, Margaret!! <3


  • Muy buenos encuandres, Margaret.
    Me gustan mucho tu trabajo fotográfico.

    Saludos desde Ecuador.

  • Joy

    love those photos, so talented you are

  • lauren

    wow the model has such a captivating face,love the dynamic of the models angles coupled with the location.wonderful shots

  • This shoot is beyond amazing! Every shot looks gorge!

    xo, Jo

  • LAE

    I distinctly remember Shanina on Make Me A Supermodel, which was also how I first got hooked onto the magic of editorial shoots. I probably experienced a second-cousin-twice-removed version of aforementioned ‘New York small world’ moment when I saw her on your blog — she has a face and presence not easily forgotten and I love the way you’ve captured a sense of confidence and self-assuredness in her expression. Particularly adore the breezy mix of masculine styling with the delicate feminine touches, and muted colour story. New York remains, as ever, on the ‘places to travel’ list, largely because of blogs like yours ( : wonderful work~~

  • neha goyal

    It’s quite an amazing blog. Thank you for sharing it.

  • Sophie Lee

    This photoshoot is simply stunning <3

    xoxo, Best Wallets for Women 2017

  • You are my greatest inspiration! Love your works and writings :)

  • Absolutely love your work! You never fail to amaze! <3

  • Stunning editorial. And Shanina’s eyes… you could drown in them! <3

  • Alexis

    The anecdotes pull the shoot together in such a distinct way – love the images, especially the b&w shots.

  • 很荣幸来到这里参观!

  • Lovey Fleming

    These looks are intense and incredible. Your art always amazes!


    wow, fantastic pictures. I’m impressed. Mega professionalism.

  • Vinay

    you make studio W product look so fashion forward and cool – love the colours of this shoot too.

  • 学习是人前进的助力,认真拜读咯!

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  • Style_ Steph

    Shanina is so gorgeous!! I really need to start saving so I can visit my ultimate dream destination….NY

  • Wow, this is fantastic.

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Margaret Zhang 章凝 is an Australian-born-Chinese filmmaker, photographer, consultant and writer based between New York and Shanghai. Since establishing her website in 2009, Zhang has gone on to work with global brands including CHANEL, Swarovski, YEEZY, Bulgari, Gucci, MATCHES, Under Armour, and Louis Vuitton in a wide range of capacities both in front of and behind the camera, while completing her Bachelor of Commerce/Bachelor of Laws at The University of Sydney. Zhang’s directing, photography, and styling has been employed by the likes of VOGUE, L’Officiel, Harper’s BAZAAR, NOWNESS, and ELLE internationally. She has been listed in Forbes Asia’s 30Under30 and TimeOut’s 40Under40, and her work has been recognized as shaping the international fashion industry by the Business of Fashion BoF500 Index for four consecutive years. CNN has identified Zhang as a leading fashion photographer in Asia and ELLE named her the region’s most influential digital voice. She went on to be the first Asian face to cover ELLE Australia. In 2016, she co-founded BACKGROUND, a global consultancy for which she specialises in Western-to-Chinese and Chinese-to-Western cultural bridging for a range of luxury, lifestyle, and brand initiatives. In 2017, she exhibited a series of 39 unseen photographic works as a solo show in Sydney, and premiered her first short film – a 15-minute exploration of her visceral relationship with classical music on both performance and abstract planes – to critical acclaim. In 2018, co-curated the first annual FOREFRONT Summit focused on inter-industry problem-solving at all scales of business. From this king summit, Zhang developed FOREFRONT+ – a round table series of candid conversations covering subject matters of universal concern. In 2019, THE FACE Magazine engaged Zhang as Creative-Director-at-Large for Asia for its relaunch. Zhang is currently working on her first feature film.


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