In Motion

As much as the context of a Spring collection or a fragrance won’t necessarily prompt earth-shattering revelations, motion provokes more thought. Even in a commercial environment, it is so much more about the story than the product itself.

just a deeper trough in the cycle of artistic access, where creatives who pride themselves on authenticity and technical prowess will, in a decade, see their craft as a standalone qualification for respect. Or, is this the beginning of a steady dilution of craft and education and technique?

In the grander scheme of things, nobody actually cares. But in this

moment, the logical step for any creative is the great unknown and differentiation through difficulty. And thus the first steps of my exploration in motion over the course of the year with a lot more in the works for 2017. The process is, at times, cathartic in its tedium, and often a disproportionate a mount of output for some meagre minutes of response. And yet it could be the response that is disproportionately powerful – at least, that’s the goal. As much as the context of a Spring collection or a fragrance won’t necessarily prompt earth-shattering revelations, motion provokes more thought. Even in a commercial environment, it is so much more about the story than the product itself.






* We’re taking registrations of interest at the moment before the limited run of 1000 copies is ready ship at the end of October. Get around it here.
















  • lifeopablo

    Your array of talents never fails to amaze!

  • Definitely missed you! Amazing writing as usual <3

  • 来看看,学习学习!!

  • Yobella Gabriel

    Lovely pictures!

    Please kindly visit my blog & check out my recent post;


    Thank you!


    Stylish Bee

    Blog || Instagram

  • Love the post! You’re such an incredible talent!

  • Bloggers Issue

    Hi lovely,

    Congrats, your blog post will be featured in Bloggers Issue Magazine

  • Ev

    Always love your posts!

  • I always enjoy reading your blog! Love it!

  • Pia Hocevar Mucic

    oh wow I can’t believe how good this movies are! Your view on the world is so unique and you are such a talented artist!
    Fash ‘n’ fudge
    Fash ‘n’ fudge

  • You inspire me so much Margaret! Can’t wait to see what’s in store for you in 2017!

  • Lovey Fleming

    OMG your creative eye never ceased to amaze me!!!

  • viktoria

    wow! so amazing!

  • I am in love with everything written and shown here. Margaret, you probably here it all the time, but again, you are inspiring. These photographs, your writing, these films, they are truly amazing, and are always a pleasure to see. I get excited every time something pops up on your site and I can’t wait to get my hands on your book!

  • It’s so inspiring to see you do films now as well. As a former film student, I know what you’re talking about. Why did people go to the movies in the first place? To escape. It’s so easy to imagine yourself as the young girl in the film, or in this case the super chic girl in the fashion film. It connects with everyone in a different way, and as an artist you strive for the best you can do!

    Cannot wait to see your book – I hope I can get my hands on it ASAP!


  • What great short films, I hope regardless of all the effort you feel put in that the outcome is rewarding. I doubt I need to remind you that you are so talented with such a fresh and truly ‘creative’ vision. It is what sets you apart from the usual billboard sponsored content. You take something and make it your own. Looking forward to the book! Keep on going and thank you for always sharing your intimate thoughts. Ps. Tax returns boo. I have the same resolution each year. It doesn’t happen.

  • I love this! I get so stoked when you post new things on your blog!

  • 学习带来乐趣,谢谢博主!

  • Borislava

    Amazing! Such a professional and creative work! Love the fist short film!
    Love from Vienna
    Borislava from

  • I came every week almost to check for un update :( however waiting has its reward <3 love these videos. Your work is always perfect. My question is, how will you and Dior distribute this video? Are they going to promote it in their owned media channels?

    Check out my latest shooting with my friends at the most beautiful autumn wedding

    Have a nice evening! MG

  • Karen Dori

    I totally agree! I think to every product the story behind it, is what adds to the quality and interest of it. By having a story you feel as though your part of that narrative and that’s when the product becomes more than just a product…

  • Taking time offline and tackling what your heart desires most is so important. And the work and end results are so worth it, as seen above! Congrats on your move to NYC!!

  • Great post, very inspiring!

  • 访问您的博客已成习惯!

  • Wow I am constantly amazed by how you always challenge yourself and achieve breakthroughs after breakthroughs. Your work is just getting more and more amazing and I am sure you will reach greater heights in life!


  • Beautiful photography!

    Emma | Fashion Photographer and Model |

  • Liam Gallant

    Great shots you’ve got a real talent for fashion photography.

  • It must get tiring to hear constantly how inspirational you are Margaret.
    What a beautiful work you have accomplished this year.
    Have a great weekend ahead girl.

  • What a beautiful, inspiring, hypnotizing, majestic work you’ve accomplished. I felt so into it. I was so hooked with the concept of the Dior film, and you’re os good at it. I was always exploring the possibility you’re coming back to this kingdom, since nowadays I know you’ve been having a pretty booked schedule, but it’s so interesting, every time you’re coming back it’s always so powerful, and so invigorating. These photographs are truly amazing, and I get excited everytime something pop up on this space, and it’s clear I definitely want to achieve something so exciting and powerful! x

  • Sinestezic

    The photos are great!

    Madalina from Sinestezic

  • neha goyal

    These dresses are just awesome. Thank you for sharing it.


Margaret Zhang 章凝 is an Australian-born-Chinese filmmaker, photographer, consultant and writer based between New York and Shanghai. Since establishing her website in 2009, Zhang has gone on to work with global brands including CHANEL, Swarovski, YEEZY, Bulgari, Gucci, MATCHES, Under Armour, and Louis Vuitton in a wide range of capacities both in front of and behind the camera, while completing her Bachelor of Commerce/Bachelor of Laws at The University of Sydney. Zhang’s directing, photography, and styling has been employed by the likes of VOGUE, L’Officiel, Harper’s BAZAAR, NOWNESS, and ELLE internationally. She has been listed in Forbes Asia’s 30Under30 and TimeOut’s 40Under40, and her work has been recognized as shaping the international fashion industry by the Business of Fashion BoF500 Index for four consecutive years. CNN has identified Zhang as a leading fashion photographer in Asia and ELLE named her the region’s most influential digital voice. She went on to be the first Asian face to cover ELLE Australia. In 2016, she co-founded BACKGROUND, a global consultancy for which she specialises in Western-to-Chinese and Chinese-to-Western cultural bridging for a range of luxury, lifestyle, and brand initiatives. In 2017, she exhibited a series of 39 unseen photographic works as a solo show in Sydney, and premiered her first short film – a 15-minute exploration of her visceral relationship with classical music on both performance and abstract planes – to critical acclaim. In 2018, co-curated the first annual FOREFRONT Summit focused on inter-industry problem-solving at all scales of business. From this king summit, Zhang developed FOREFRONT+ – a round table series of candid conversations covering subject matters of universal concern. In 2019, THE FACE Magazine engaged Zhang as Creative-Director-at-Large for Asia for its relaunch. Zhang is currently working on her first feature film.


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