Meet: Shelby Hamilton

While we’re on the topic of pocket rocket models of the moment with cult followings and fascinatingly distinct personal and content styles (whether or not that lands you a Louis Vuitton exclusive is another story entirely), let’s talk about Shelby Hamilton.



The model industry has been in an interesting stage of flux over the past three years. Beyond the political correctness of terms like ‘plus size’, the tables have turned such that, rather than the clients and agencies being in control of what look should be pegged as idealistic and desirable for any one season, and a model being somehow indebted to a brand in the sense of public perception and exposure, it’s the genetically blessed teens and young twenty-somethings with an aesthetic eye and consumer awareness who can create a brand that companies ranging from coffee body scrubs to million dollar diamonds will want a bite out of. So, while we’re on the topic of pocket rocket models of the moment with cult followings and fascinatingly distinct personal and content styles (whether or not that lands you a Louis Vuitton exclusive is another story entirely), let’s talk about Shelby Hamilton.

Shelby and I met a couple of months ago, in the corridors of our agency just after she’d signed with IMG. I’d seen a few of her colourful collages and daisy-earring selfies floating around Tumblr, and on first impression, was taken by how much she embodied her @meowshelbs Instagram tag – the girl is literally a kitten-cross-fawn-cross-Stitch incarnate. So much so, that I held off from shooting these two jackets and leather dress until we could lock in a sunny morning in my back yard with Tobi to capture the exact offbeat mod girl muse that Stuart Vevers and Gary Baseman had in mind for that particular collection. Wouldn’t you agree?


HAIR & MAKEUP // Tobi Henney @ DLM

MODEL // Shelby Hamilton @ IMG Models

LOOK 1: COACH Leather Mod Dress in PeriwinkleR.Shemiste Denim Stitch JacketSwarovski Earring

LOOK 2: COACH Wild Beast Short Pea Coat Swarovski Earring

LOOK 3: COACH Leather Fireman JacketSwarovski Earring




  • As Always Amazing work. :D

  • Helena

    I really love that leopard print jacket! Would love to see you wear it, Margaret. Do you think you can style it in a way that’s not super Mod? I’m usually a black and white girl myself…

  • mcboodles

    I agree!

  • Love those thick brows and freckles on her. Amazingly shot as per usual.

  • Ana

    She looks gorgeous … great shots. I particularly love the original eye makeup :)

    Ana x

  • Amazing shots, you’ve turned princess shelby into a queen!

  • Denim jacket is sooo stunning!!!

  • Absolutely stunning captures <3 Love the cold tones of the photos <3

  • Amazing photos!!:) x

  • Amanda Chan

    Love that you two crossed paths and created this amazing editorial. Have always been a fan of Shelby’s whimsical nature. Both talented gems x

  • Amazing<3

    Shall We Sasa

  • Anea Duratovic

    Beautiful, beautiful photography

  • fixatedfaiyaz

    She is adorable and you’ve totally managed to capture that perfectly. Love these photos!

  • So cool! I knew her from her tumblr a few years ago! Never knew she modeled for big brands until now! Cool pics !!

  • I’m obsessed with this! Love it xx

  • GIGI

    I love SHELBY!!! And I love this Coach jacket with the leopard spots! So cute. Is it available in Australia?

  • Stunning girl! <3

    xoxo Aela

  • wow!! i remember shelby from tumblr! there were times when i would check her blog daily. i reallly like these photos! x

  • Marie Michelle Kegne Sika

    Her eyes are mesmerising :)

  • Fantastic collab, well done girls! <3

  • curvesmart

    *cough* ‘…political correctness of terms like ‘plus size’? Why Margaret, what do you think the more appropriate term is for models over a size 8? And remember – it has to be a phrase that works for the size 8 girls as much as the size 16 girls so try to keep it nice, hmmkay?

    • Why do they need a separate phrase or a separate category? A model is a model.

      • curvesmart

        Yes, agreed the typical arguments centre around semantics and un/necessary categorisation… but not ‘political correctness’ as you called it. On that basis, the arguments would more likely be ‘shouldn’t we just say fat then’. You have to admit, the mention of it in any sense here seems rather off topic, even with your particular writing style.


Margaret Zhang 章凝 is an Australian-born-Chinese filmmaker, photographer, consultant and writer based between New York and Shanghai. Since establishing her website in 2009, Zhang has gone on to work with global brands including CHANEL, Swarovski, YEEZY, Bulgari, Gucci, MATCHES, Under Armour, and Louis Vuitton in a wide range of capacities both in front of and behind the camera, while completing her Bachelor of Commerce/Bachelor of Laws at The University of Sydney. Zhang’s directing, photography, and styling has been employed by the likes of VOGUE, L’Officiel, Harper’s BAZAAR, NOWNESS, and ELLE internationally. She has been listed in Forbes Asia’s 30Under30 and TimeOut’s 40Under40, and her work has been recognized as shaping the international fashion industry by the Business of Fashion BoF500 Index for four consecutive years. CNN has identified Zhang as a leading fashion photographer in Asia and ELLE named her the region’s most influential digital voice. She went on to be the first Asian face to cover ELLE Australia. In 2016, she co-founded BACKGROUND, a global consultancy for which she specialises in Western-to-Chinese and Chinese-to-Western cultural bridging for a range of luxury, lifestyle, and brand initiatives. In 2017, she exhibited a series of 39 unseen photographic works as a solo show in Sydney, and premiered her first short film – a 15-minute exploration of her visceral relationship with classical music on both performance and abstract planes – to critical acclaim. In 2018, co-curated the first annual FOREFRONT Summit focused on inter-industry problem-solving at all scales of business. From this king summit, Zhang developed FOREFRONT+ – a round table series of candid conversations covering subject matters of universal concern. In 2019, THE FACE Magazine engaged Zhang as Creative-Director-at-Large for Asia for its relaunch. Zhang is currently working on her first feature film.


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