Drunk on glitter, seeing stars, and full of famous cheesecake – the only way to bring in a New Year.

Blink and you miss it. How 2015 has already kicked into gear is a complete mystery to me. Wait! I still have unfinished 2014 business! You always expect to wake up from your December 31 celebrations with a new perspective, a clean slate, unbridled vigour and carpe diem. Indeed, the streets are quiet. It’s a little sunnier and a little crisper than what is now last year.  Then you get on the subway uptown, and it’s just another day.

Just another day.

With that in mind, I’m going to spend the first week of 2015 tying up those loose ends from the latter end of yesteryear, starting with a good time at the Soho Grand, snacking on jewels and soufflé, pouring up champagne and chain mail, all in the name of the next 12 months of prosperity, and red manicures. Or something. This late night bar hop story started as an illegible jotted note on the back of a receipt from my coat pocket while in hair-and-make-up for a job. I’d initially wanted it to be an evening lipstick story, with vermillion-smeared and stained champagne glasses spewing champagne and jewels, which I’ll probably still end up shooting at some point for a more appropriate forum – or more honestly, for when I get my act together and source all the right lipsticks (tell me your favourites and I will deliver). Besides, it was pretty evident after some new season mischief at Dannijo’s showroom that this treasure trove of bling would evolve the initial styling brief into something far more ridiculous.






  • I love these shots.

  • Wow, amazing! Xo

    Shall We Sasa

  • nateisha

    gorgeous photography!

  • ygriega


  • Beautiful photos! Tasty too xx

  • Cynthia Nguyen

    I love how your blog has parallax scrolling to offer full screen viewing of your photos! Amazing editorial shots as always with the textured props and jewels! xx


  • I love this concept ❤️ So well executed and such a perfect post for the New Year! Happiest New Year to you!

  • Haha I am not sure if it is the mom in me (I’m not a mother, actually), but I’m thinking, “Gee it must take ages to wash the food off that jewellery!”

  • Rhea

    Beautifully done Margaret!

  • So many great images and an awesome concept may I add!

  • Love how you’ve even made the scrolling experience fun! Beautiful photos

  • The concept and photography is stunning. (Also made me a bit peckish).

  • Stunning creativity!! Always love your work

  • Very creative setting! Love the jewelry!



  • mcboodles

    Will Undercover Boy be the title of your autobiography? If not, may I steal it?

  • Such gorgeous jewels! So vibrant and yet all tied together by the silver. Beautiful work in both photography and jewellery!!


  • Aditi Mayer

    Indulging my visual, taste, and material soul. Love it Margaret!

    xoxo, aditi

  • This is insane! Majorly gorge!!! J’adore!


  • Laura Lama F.

    Wow!! Dear this is an amazing post!


  • Oh my gosh, who needs diamonds when you have Dannijo!

  • Henri Coleman

    This post seriously killed it for me! Great work. You are always the tastefully coolest blogger out there. Rock on!

  • Kaja

    wow amazing pictures! last one is my favourite!

  • I wish that rolling image you have in your photosets happened at the top rather than in the middle. Sometimes, I get a bit distracted from your content bc it happens in the middle, but that aside, very cool post. You always try to do creative posts and I really appreciate that. Would have never thought to throw jewels on a cake ;)

  • naznin suhaer

    Wowww!!!! Great work!! Last but one is my favorite!!



  • Francesca

    This is such a great idea for a shoot! But then again coming from you it would be great ;)
    Happy new year!! <3


  • Beauty Doll

    Amazing pics! Really love this shoot

  • luciataittolani

    There is just something about jewels + food that is so…decadent! Love it.

  • Sally

    The shots are beautiful! And in reference to the evening lipstick shoot – One of my favourite evening lipstick combinations as a makeup artist is MAC Cherry red lipliner with MAC Media lipstick over the top. Media is a dark purple, but with a red lipliner underneath it is the perrrfecct red wine colour.

  • Vasia Marini

    amazing pictures!! and i truly love this shoots ; the idea of food and jewels together was amazing!

  • Such amazing photos! Love your ideas and photos, so talented!



    Great concept! Love it – xo

  • Márcia Pereira

    So so so good! Great post!

  • Milcaway
  • shazi

    omg, i have one just the same, check it out, i got it from my granma’

  • unzippedfashionsource

    I love your concepts you are an inspiration – Always taken Fashion Blogging to the next level. Cant wait for fashion bloggers tv to come back in 2015 xx

  • Inspiring post. Margaret zhang you are just awesome in the matter of fashion. Your fashion sense are fabulous and very helpful for others. We are waiting egarly for your next interesting and informative blogs and trt to provide more pictures. Thank you very much from the bottom of my heart and we love your concepts. For more details:

  • love this concept !! amazing !


Margaret Zhang 章凝 is an Australian-born-Chinese filmmaker, photographer, consultant and writer based between New York and Shanghai. Since establishing her website in 2009, Zhang has gone on to work with global brands including CHANEL, Swarovski, YEEZY, Bulgari, Gucci, MATCHES, Under Armour, and Louis Vuitton in a wide range of capacities both in front of and behind the camera, while completing her Bachelor of Commerce/Bachelor of Laws at The University of Sydney. Zhang’s directing, photography, and styling has been employed by the likes of VOGUE, L’Officiel, Harper’s BAZAAR, NOWNESS, and ELLE internationally. She has been listed in Forbes Asia’s 30Under30 and TimeOut’s 40Under40, and her work has been recognized as shaping the international fashion industry by the Business of Fashion BoF500 Index for four consecutive years. CNN has identified Zhang as a leading fashion photographer in Asia and ELLE named her the region’s most influential digital voice. She went on to be the first Asian face to cover ELLE Australia. In 2016, she co-founded BACKGROUND, a global consultancy for which she specialises in Western-to-Chinese and Chinese-to-Western cultural bridging for a range of luxury, lifestyle, and brand initiatives. In 2017, she exhibited a series of 39 unseen photographic works as a solo show in Sydney, and premiered her first short film – a 15-minute exploration of her visceral relationship with classical music on both performance and abstract planes – to critical acclaim. In 2018, co-curated the first annual FOREFRONT Summit focused on inter-industry problem-solving at all scales of business. From this king summit, Zhang developed FOREFRONT+ – a round table series of candid conversations covering subject matters of universal concern. In 2019, THE FACE Magazine engaged Zhang as Creative-Director-at-Large for Asia for its relaunch. Zhang is currently working on her first feature film.


For project enquiries
General enquiries