All about that Base

Had Lara Bingle been born a few decades earlier, she would undoubtedly have been a late 80s or 90s supermodel.

This morning, while shooting with the fantastic David Gubert for an upcoming project, we got talking about the correlation between a model’s understanding of all of the elements of a photoshoot, and the longevity of her career. It’s not as silly as it sounds, and is certainly not nearly as easy as it looks. The makings of a supermodel is wholly in her understanding of the clothes she’s styled in, the light she’s cast in, the frame she’s shot in. David reminisced on a time on set in New York, when Linda Evangelista spent a good ten minutes in front of a mirror, observing how the garment fell on her body, testing different contortions and poses that would flatter the pieces best in the right light. Such engaged models are hard to come by now, for some reason or another. Modelling is not about just being sexy or pretty. Likening the job to silent acting is not entirely untrue. It’s about telling the story that your stylist and make-up artist have set up, and the photographer is waiting to capture.

In that sense, I wouldn’t hesitate in saying that, had Lara Bingle been born a few decades earlier, she would undoubtedly have been a late 80s or 90s supermodel. In the present day, where such a title is no longer utilised for fear of offending the Holy Trinity, you’d agree that Lara has still managed to carve out a similar pedestal for a long career as a model. In our short window shooting on Monday, she was comfortable in her (flawlessly bronzed) skin, she knew how her face and body looked in different light, she knew how small changes in posture and angles to the camera could change the way in which the clothes flattered her, and she never stopped moving (an editorial photographer’s dream).





As we finished up our shoot, LB brightly divulged her future plans for the brand beyond bronzing with sweeping gestures and a mind racing at a million miles an hour.

She would never jump to act on something unless she was sure it would be perfect, and she would truly love working on it.

Her recent and frequent traveling had allowed her the time to assess ideas she’d previously entertained.

She was well and truly past the point of being a mere model (that transition had happened years ago), but she wasn’t in a hurry to overstep into mogul territory. Things happen the way they do for a reason, and they would only be as good as you let them be.

She was flying out in a few days, she said. It had been non-stop, and it would continue to be. But that’s how she liked it.

Photography Margaret Zhang for

Styling Margaret Zhang & Marina Afonina

Hair & Make-up Victoria Baron

Look 1: Three Floor SleevelessTrench, Cartier Love Bracelet, Wanderlust & Co Rings

Look 2: McQ Double Breasted Coat, Cartier Love Bracelet

Look 3: Ford + Harris Cross Earring

Look 4: Maison Martin Margiela Bodysuit, American Vintage Blazer, Ford + Harris Cross Earring

Lara wears THE BASE by Lara Bingle throughout

  • Vanessa

    I have a new found respect for Lara after reading this – you’re right that her products look luxurious, and her Instagram game is strong. You’ve also shot her so differently to how I’ve ever seen her! So simple, so beautiful. Midas touch, Margaret

  • She looks perfect in all these shots, great work.

    Life of Niss

  • Fabulous photos!! LOVE this coat.

  • Bella

    I’m so excited about the base – you captured Lara perfectly! It looks great on the ELLE site too

  • Incredible as always Margaret, what a dream team!

  • Love these photos Lara x

  • She looks amazing. I love the coat and her bodysuit! Great job, Margaret! :-)



  • Stunning! <3 Its always so nice to see people so passionate about what they do.

    Maggie A

  • You’re spot on Margaret! Really spot on with that one statement – indeed if she was born decades earlier she would totally be a supermodel. It’s just that the current type of supermodels are different!

  • Trish

    Some of the best shots I’ve seen of her imo. You’ve got skills, girl x

  • Elshakrist

    Cool work and awesome story, Margaret! You are an inspiration <3

    The Mad Shopper’s Dressing Room

    Follow the blog on Bloglovin

  • Gigi

    Margaret your writing is so sweet. You make everything straightforward. No gushing, no convoluted shit. Straight to the point, beautiful, articulate, intelligent.

  • Ajnira Muminovic

    well, obviously, she is perfect. I loved your behind the scenes story :))

  • Fabulous shooting, I love these nude shades!


    Nice photos and sweet description! Keep it up! You inspired me!

  • Gosh, these photos are amazing! Is there anything you can’t do!! Lara is such a stunner and you have captured her perfectly!


  • Chelsea

    My goodness, your writing did not have a single snag in it. It flowed as smoothly as water.

  • Diana Gavrilina

    Love the styling! several pieces in different shades of beige in various shapes and textures works so well x

  • I love the play with the title, I now have that song in my head now. Despite not really liking it too much. You seemed to have gotten quite close with Lara, she looks amazing in these shots. And I love how passionate you get when you talk about the art of modeling. :)

  • Really gorgeous photos! Thank you for posting them up.

  • Love the styling of the shoot and absolutely adore reading your posts!

  • Simply stunning!



  • Courtney

    Fantastic job!!! Those images are just WOW!! and I am loving your style of writing!!

    XO Courtney

  • Katie Appleyard

    Stunning pictures of Lara and great post.

  • Absolutely amazing shots


  • Love these photos, they are beyond AMAZING! Also your writing is just so insanely good I can’t get enough!

  • Tara

    Love your posts! I love the coat and her bodysuit. Fantastic job!!! Those images are just WOW!! and I am loving your style of writing!!

  • Tara

    Love your posts! I love the coat and her bodysuit. Fantastic job!!! Those images are just WOW!! and I am loving your style of writing!!

  • lizmcleish

    Love this colour palette Margaret. xxx

  • I love your style of shooting! It is somehow very serene and almost otherworldly, but at the same time very real. It’s beautiful.

  • Ally

    Love Lara. She’s wonderful and I cut my hair has inspiration from her!

  • Your styling is perfection as always! Totally obsessing over Lara (of course), but also the neutral and tan tones – ahhh-mazing! x

  • Bobby

    Awesome job Margaret! These pictures are beautiful!

  • Hey hey Margaret! I am always impressed with your photography and would really really appreciate a few pointers if you have a minute. I have a hard time knowing what to do with my Nikon D3300 and lense 85mm 1.8 when it comes to indoor shooting. It comes too orange or blurry. Thanks in advance for answering this question! much love!

  • incredible photos!

    bon x

  • Thank you very much Lara Bingle for sharing this kind of interesting blog with us. You are looking just awesome in these several outfits. Your earrings, fingerrings and all other beauty accessiroes are awesome. The pictures are outstanding. You are looking fabulous. Please write more and more. Keep your speed up and keep us providing more unique informations about fashion and style. For more details:

  • Chades Of Chic

    I LOVE the camel clolour! These shots are incredible! xx

  • Marylane

    What I really love here aside from here writing skills was her make up. This earthly type of make-up really suits her and turns everything perfect. Nice one!


  • neha goyal

    Nice pictures! Thank you for sharing it.


Margaret Zhang 章凝 is an Australian-born-Chinese filmmaker, photographer, consultant and writer based between New York and Shanghai. Since establishing her website in 2009, Zhang has gone on to work with global brands including CHANEL, Swarovski, YEEZY, Bulgari, Gucci, MATCHES, Under Armour, and Louis Vuitton in a wide range of capacities both in front of and behind the camera, while completing her Bachelor of Commerce/Bachelor of Laws at The University of Sydney. Zhang’s directing, photography, and styling has been employed by the likes of VOGUE, L’Officiel, Harper’s BAZAAR, NOWNESS, and ELLE internationally. She has been listed in Forbes Asia’s 30Under30 and TimeOut’s 40Under40, and her work has been recognized as shaping the international fashion industry by the Business of Fashion BoF500 Index for four consecutive years. CNN has identified Zhang as a leading fashion photographer in Asia and ELLE named her the region’s most influential digital voice. She went on to be the first Asian face to cover ELLE Australia. In 2016, she co-founded BACKGROUND, a global consultancy for which she specialises in Western-to-Chinese and Chinese-to-Western cultural bridging for a range of luxury, lifestyle, and brand initiatives. In 2017, she exhibited a series of 39 unseen photographic works as a solo show in Sydney, and premiered her first short film – a 15-minute exploration of her visceral relationship with classical music on both performance and abstract planes – to critical acclaim. In 2018, co-curated the first annual FOREFRONT Summit focused on inter-industry problem-solving at all scales of business. From this king summit, Zhang developed FOREFRONT+ – a round table series of candid conversations covering subject matters of universal concern. In 2019, THE FACE Magazine engaged Zhang as Creative-Director-at-Large for Asia for its relaunch. Zhang is currently working on her first feature film.


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