Finale

The more, the merrier.

As most of you would have gathered, I spent the past four days getting hot and bothered, high on sugar, sick of Pharrell, and all too goofy with these leggy beauties backstage for our eighty-look runway show, running something like twenty times, at Fashion Weekend – produced by Lara and Ksenija, strutted by fifteen of the Chic-est, and styled by yours truly, with the help of amazing Emma Lunn. With just fifteen minutes of breathing space before the next show, what has become the fifteen-minute Chic shoot tradition must move on from Monty and Jess to a full pack of hot babes, all of whom make for brilliant frame composition in the absence of any parking lotted, brick walled atmosphere.

Besides, once you get over whining to Peking Duk, taping shoes, Harlem Shaking, other shaking, and runway hijacking, what the hell else is a girl gang to do but orchestrate impromptu editorials? First up, this bunch of rascals, who closed the show in one of my favourite By Johnny collections to date. And the more the merrier, it seems – from a photography perspective, the image can be so much more powerful in the story-telling sense, and from a styling point of view, more models means more opportunity to play with shapes, whether captivating by repetition, or by contrast.

From a modelling perspective, I’m sure it’s confusing as hell, though the girls assure me it was a riveting quarter hour.

But now, I’m hooked.

Let’s see how many models I can tastefully fit into one frame.

Models Valentina, Milla, Madi, Amy, Sophia, Yaya and Roberta @ Chic Management

Photography & Styling Margaret Zhang with By Johnny for Fashion Weekend Canon Runway (favourites – Roberta in Stripe Split Skirt and Madi in Python Stripe Strapless Dress)

Casting Lara Karamian for LARA inc.

milla-sophia-valentina-madi-by-johnny

roberta-yaya-by-johnny

madi-amy-byjohnny

About

Margaret Zhang 章凝 is an Australian-born-Chinese filmmaker, photographer, consultant and writer based between New York and Shanghai. Since establishing her website in 2009, Zhang has gone on to work with global brands including CHANEL, Swarovski, YEEZY, Bulgari, Gucci, MATCHES, Under Armour, and Louis Vuitton in a wide range of capacities both in front of and behind the camera, while completing her Bachelor of Commerce/Bachelor of Laws at The University of Sydney. Zhang’s directing, photography, and styling has been employed by the likes of VOGUE, L’Officiel, Harper’s BAZAAR, NOWNESS, and ELLE internationally. She has been listed in Forbes Asia’s 30Under30 and TimeOut’s 40Under40, and her work has been recognized as shaping the international fashion industry by the Business of Fashion BoF500 Index for four consecutive years. CNN has identified Zhang as a leading fashion photographer in Asia and ELLE named her the region’s most influential digital voice. She went on to be the first Asian face to cover ELLE Australia. In 2016, she co-founded BACKGROUND, a global consultancy for which she specialises in Western-to-Chinese and Chinese-to-Western cultural bridging for a range of luxury, lifestyle, and brand initiatives. In 2017, she exhibited a series of 39 unseen photographic works as a solo show in Sydney, and premiered her first short film – a 15-minute exploration of her visceral relationship with classical music on both performance and abstract planes – to critical acclaim. In 2018, co-curated the first annual FOREFRONT Summit focused on inter-industry problem-solving at all scales of business. From this king summit, Zhang developed FOREFRONT+ – a round table series of candid conversations covering subject matters of universal concern. In 2019, THE FACE Magazine engaged Zhang as Creative-Director-at-Large for Asia for its relaunch. Zhang is currently working on her first feature film.

 

For project enquiries Tess.Stillwell@img.com
General enquiries bookings@margaretzhang.com.au