Love, @margaret__ zhang

I made a cake GIF. You want to see it.

ClaireAristidesClaireAristides ClaireAristides-3 ClaireAristides-4

I’ve known Claire for quite some time now – I couldn’t tell you how long, but long enough for me to see her incredible growth in both her design work and her brand personality. As I’m sure you’ve gathered from my fine chain and charm laced Instagrams, I’m somewhere close to being her number one fan. So, starting a morning with her bombshell self, some of my favourite Sydney ladies, gents and creatives, and the incomparable Anthea Leonard, decorating cakes, you say? Instagram, you say? All in.

With hearts, stars and horseshoes based on Claire’s Cruise 2013-14 collection, I created a little black and white chow-down of love. And then I took it over to Alex’s place and made a little stopmotion before he and his family devoured its marzipan and chocolate perfection.

And now, back to wishlisting jewellery and watching my cake dance.


Margaret Zhang 章凝 is an Australian-born-Chinese filmmaker, photographer, consultant and writer based between New York and Shanghai. Since establishing her website in 2009, Zhang has gone on to work with global brands including CHANEL, Swarovski, YEEZY, Bulgari, Gucci, MATCHES, Under Armour, and Louis Vuitton in a wide range of capacities both in front of and behind the camera, while completing her Bachelor of Commerce/Bachelor of Laws at The University of Sydney. Zhang’s directing, photography, and styling has been employed by the likes of VOGUE, L’Officiel, Harper’s BAZAAR, NOWNESS, and ELLE internationally. She has been listed in Forbes Asia’s 30Under30 and TimeOut’s 40Under40, and her work has been recognized as shaping the international fashion industry by the Business of Fashion BoF500 Index for four consecutive years. CNN has identified Zhang as a leading fashion photographer in Asia and ELLE named her the region’s most influential digital voice. She went on to be the first Asian face to cover ELLE Australia. In 2016, she co-founded BACKGROUND, a global consultancy for which she specialises in Western-to-Chinese and Chinese-to-Western cultural bridging for a range of luxury, lifestyle, and brand initiatives. In 2017, she exhibited a series of 39 unseen photographic works as a solo show in Sydney, and premiered her first short film – a 15-minute exploration of her visceral relationship with classical music on both performance and abstract planes – to critical acclaim. In 2018, co-curated the first annual FOREFRONT Summit focused on inter-industry problem-solving at all scales of business. From this king summit, Zhang developed FOREFRONT+ – a round table series of candid conversations covering subject matters of universal concern. In 2019, THE FACE Magazine engaged Zhang as Creative-Director-at-Large for Asia for its relaunch. Zhang is currently working on her first feature film.


For project enquiries
General enquiries