We don’t need to sit here and break down the effortless cinema of Paris. I’ve mused countless times about the way the city burns blue and yellow at night; how it makes me look up and shoot wide and lose track of the days of the week because, at least for Fedex, it is forever Sunday.
We also needn’t labour on the effortless cinema of Parisian women. It’s a cultural assumption. A universal crush, cemented by well-trousered Jane Birkin and Anna Karina equivalents generation after generation: Caroline de Maigret’s runaway bangs, Ines de la Fressange and a basket bag, Lily Rose Depp crossing the street in the 6th with a baguette and a cigarette. Meanwhile, the rest of us wear tweed and red lips and black ribbons in our too-conditioned hair in a blind hope of adopting some of that cinema. We spend hours trawling Airbnb for parqueted floors and gold-framed mirrors, and find them instead at the Peninsula.
A guy once told me that I had a “vintage Chanel vibe” about me. It didn’t matter that he was as American as they come. It also didn’t matter that he likely equated “Chanel” as a term with the fashion industry as a whole (my mother does that). It was the highest compliment, though far from true. Alas, we fail in our overall life urgency and need for routine – there’s no ease, no calm in our gait as we round the corner of Rue Jean Giraudoux. Not like Audrey Tatou, or Lou Doillon, or here: our sweet French model, Claire Rousseau.
In my last editorial story for the year with the Chanel team one grey day in the 16th arrondissement, I (and every other creative agency under the sun) wanted to capture something of that essence.
A Coco Crush, if you will: subtle, expensive, and unwittingly charming.
MODEL CLAIRE ROUSSEAU @ IMG
PHOTOGRAPHER MARGARET ZHANG
PRODUCER SAMANTHA BENNETTS
DOP CHAD HENNEY
HAIR DAVID MALLETT
ASSISTED MATHIEU LAUDREL
Rouge Allure 667 No 4, Stylo Yeux Waterproof 857 Legendary Green, Le Volume de Chanel 37 Character, Rouge Coco Gloss 782 True, Rouge Allure Velvet 207 No 2, Création Exclusive 700 Trait de Caractère, Le Vernis Ballerina, La Solution 10 De Chanel, Hydra Beauty Micro Sérum Intense Replenishing Hydration, Les Beiges Healthy Glow Gel Touch Foundation, Le Correcteur de Chanel Longwear Concealer, Les Beiges Healthy Glow Sheer Powder, La Palette Sourcils de Chanel Brow Powder Duo, Le Gel Sourcils Longer Eyebrow Gel