This is Margaret

I don’t think there could be a more aptly timed and titled piece to introduce a fresh chapter I’ve been holding out for – and hell, have I been holding out.

So, ladies and gents: bear with me while I make functional tweaks over the next couple of weeks. And fear not, you’ll still be getting all that hashtag content. Perhaps even more frequently (dare I say it) now that I’m not paralysed by the sheer number of platforms we all feel pressured engage in. But, essentially:

This is Margaret.

2.0, if you will.

Now, onto the good stuff and Venezia, Italia for the first time in a decade. My last torrid affair with La SerenissimaLa Dominante, The Floating (Sinking?) City, was as a 14-year-old touring with a chamber orchestra just before Christmas – when the colossal significance of playing in the San Marco Basilica and Chiesa della Pieta didn’t quite register on the cultural appreciation spectrum of 2€ pizza slices the size of my then-torso to emotional stirrings in response to Pergolesi’s Stabat Mater, lost in the tumult of my adolescent ignorance.

This time around, it was to direct this short motion piece with Jaeger-LeCoultre by day and live a strange and exhilarating gown-and-updo life by night, punctuated with gala dinners and red carpets (from which I categorically surmised that I am not built to be a lady).

As it goes, this is one of the few projects I’ve gone into with absolutely no idea as to what the result would be. Two scout days; a shoot day time-kept by a tray of rendez-vous watches as a constant reminder of how little time left we had to capture the miscellaneous cats and gondoliers cameos I wanted; a 20-minute voiceover session with my friends’ father on the fly at Hôtel Costes during fashion week; and a week debating with with my producer whether or not the accordion was culturally perceived today as French or Italian (for the record, the true origins are the latter), but did it really matter because the script was a caricature Manhattanite and I was playing tennis in heels.

And then, the visual challenges.

Margaret Zhang Venice Italy Gondola

Margaret Zhang Venice Italy Acqua Alta Libreria

The large majority of Venice, for all its narrow alleys and early Gothic architecture, spends a lot of time in shadow over the course of a day. A glorious moment of rich orange and gold and green rounding the corner of a canal will fade to grey by the time you frame up. Drop pins certainly won’t help you – though the whole city is connected by waterways, there aren’t always debarkation points around your perfect bridge or church or square (at least, not without high risk of tumbling into the abyss). Consequently, my hours of location scouting on foot, all the while humming my iuxta crucem lacrimosa‘s and dum pandebat Filius‘s, was largely in vain – aside from the incidental discovery of the best squid-ink pasta I’ve ever had (no small claim), and greater justification for a second serving of said squid-ink pasta on my Health app step count.

All that said, this was for sure one of my favourite motion pieces I’ve worked on to date.

Always late.

But worth the wait.

Margaret Zhang Jaeger-LeCoultre Director

Margaret Zhang Venice Italy Acqua Alta Libreria Petar Petrov

Margaret Zhang Venice Italy

  • Awww such a cute video and a great post … as always a beautiful thought! 👍😘👍

    🍂🍁LA BIJOUX BELLA 🍂🍁| by mia | A Creative Lifestyle Blog

  • CHelsea


  • Congratulations on your usual epicness ❤️ You’re always ten steps ahead! Your skill, talent & originality definitely sets you apart from all the noise out there. Yes to MZ 2.0! 🥂

  • Angela

    This is so wonderfully delightful!

    • Angela

      Thank you for always raising the bar!

  • Charlie

    Very Wes Anderson meets Amelie. Love it.

  • Damaris

    This is so lovely! ❤️

  • Juliana

    This is amazing! I LOVE the video!!

  • suuuuper nice job!!!!!!!!!!! so enjoyable the video

  • Stephanie Liu

    This is so beautiful done Margaret, congratulations on a fine 2.0 launch!

    X Stephanie

  • Coralie

    I really like the video and the picture who look like italian vibe ! The all outfit are very beautibul and you are beautiful i realyly like this post of your blog. GOOD X AMAZING <3
    From the blog :

  • H


  • may


  • lifeopablo

    Charming! Great voice over and DP work and the accordion was just right

  • Min

    Love this ❤ this is definitely worth the wait 😊

  • I LOVED THE VIDEO! So Wes Anderson and literally so comical too. I can relate so much to this. So so so gorgeous.

    chevrons & éclairs

  • meghan

    Lovely. I NEED to explore the world. I need to travel. Love the post. Makes me want to drop out of school and just go explore.
    xo, Meghan |

  • Ellese Launer

    Wow! This is absolutely stunning. Xo, Ellese


  • Honestly it’s been so marvelous to witness your evolution from blogger to creative powerhouse — that in itself is super inspiring <3 Cannot wait to see what happens next!


  • Brand New Cliche

    Royal Tenenbaum… you really do have that Wes Anderson in you! And this is only going to be one of your ‘earlier works’. So impressed.

  • This is stunning, every piece looks perfect, your work is just getting better and better!


  • You just keep on getting better and better!

    Also, would you mind suggesting a couple of great books to read? Like self-help type of books. If not, just any book in general would be fine. I figured I’d ask you because you probably have an awesome reading list.

  • This is absolutely breathtaking!!

  • Margaret, you make everything always look so wonderful and magical.

  • Sophie Smith

    truly gorgeous! every single piece is stunning, keep up the great work :)

    Sophie x

  • Venice one of the most magical places on earth ! I love 💕 your writing , carry on , darling!
    Dress The Part

  • MaisonMagda

    This is an incredible piece of work! Your writing is impeccable! it takes the reader on a journey!

  • Looove watching the evolution of Margaret.

  • Great places, I have never seen the places face to face. But due to your excellency I am seeing those outstanding place at home. Thanks for sharing with us.

  • Sophie Lee

    This photoshoot is simply amazing, everything is so aesthetic <3


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  • Lucia Schneider

    Your English is very very hard to understand, in every report there are like 20 words I have to look up and I don’t get the meaning of your reports, actually I don’t get the meaning in every report or Instagram caption you write. :-/


    Great places, I have never seen the places face to face. But due to your excellency I am seeing those outstanding place at home. Thanks for sharing with us. Nice Post, Thanks for sharing. Visit

  • Keeping up with your art has been worthwhile. Super job.

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  • Zenande

    You’re one of the best creatives this world has to offer!

  • Zenande

    You’re one of the best creatives this world has to offer.

  • Linda

    Amazing! This is absolutely stunning

  • Awesome post. I am looking for such an informative post for a long time. Thank you for this post.Thank you for sharing your expertise. This post is very helpful..I found your blog on google and loved reading it greatly. Much obliged to you and good fortunes.
    Shahriar from

  • Your posts is really helpful for me.Thanks for your wonderful post. I am very happy to read your post.

  • What a great article!. I am bookmarking it to read it again. It seems like a very interesting topic to write about. Your posts is really helpful for me.Thanks for your wonderful post.

  • shesaidsomething

    Oh, it’s part of your video portfolio (like the photography was part of your burgeoning portfolio). It’s nice.

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Margaret Zhang 章凝 is an Australian-born-Chinese director, photographer, consultant and writer based between New York and Shanghai. Since establishing her website in 2009, Margaret has gone on to work with global brands including CHANEL, UNIQLO, Swarovski, YEEZY, Bulgari, Gucci, MATCHES, Under Armour, and Louis Vuitton in a wide range of capacities both in front of and behind the camera, while completing her Bachelor of Commerce/Bachelor of Laws at The University of Sydney. Margaret’s directing, photography, and styling has been employed by the likes of VOGUE, L’Officiel, Harper’s BAZAAR, NYLON, Marie Claire, GRAZIA and ELLE internationally. She has been listed in Forbes Asia’s 30Under30 and TimeOut’s 40Under40, and her work has been recognized as shaping the international fashion industry by the Business of Fashion BoF500 Index for the past four consecutive years. She went on to be the first Asian face to cover ELLE Australia. In 2016, she co-founded BACKGROUND, a global consultancy for which she specialises in Western-to-Chinese and Chinese-to-Western cultural bridging for a range of luxury, lifestyle, and brand initiatives. In 2017, she exhibited a series of 39 unseen photographic works as a solo show in Sydney, and premiered her first short film – a 15-minute exploration of her visceral relationship with classical music on both performance and abstract planes – to critical acclaim.

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