Kids these days

From all of my recent onstage rants in support of youth (thanks to the blindly trusting adults who allowed me to do so). Join the revolution.

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Youth have somehow always ended up on the right side of history – if only in retrospect. Time and time again, fresh eyes and fearless minds discredit the cynical institution’s blind antagonism of change. Idealistic? Of course. Impractical? Perhaps. But never impracticable. The expansion of that Judy Blume young adult chapter between childhood and adulthood prompted the emergence of a distinctive youth culture via radical student movements of the 50s and 60s – too opinionated to succumb to authority, yet footloose to adult responsibility and certainly defiant to the mandates of parents, universities, governments, The System. Paradigm shift after shift, youth at their best have continued to perceive and drive conversation around fundamental injustices to visible minority groups. At the very least, they have defined monumental leaps in style, art, film and music.

No mean feat.

Yet, each generation eventually grows into a prescribed mentality of what capitalism calls “success” and “security”, and erases rebellion, blind passion, and

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furious ambition from their pragmatic everyday. In the absence of true innovation, they seek to impose their newfound norm on their children. Humans are creatures of habit, after all.

And so, we arrive in 2016. Social norms and attitudes are slowly but surely approaching universality. Certainly, justice and equality have decades of progress yet to transpire, however varying proportions of society do acknowledge these as problems. The adult world finds itself in a strange time where information is the more dominant, more valuable and yet the more immediately obtainable currency than decades of nine-to-five billable hours. Youth, the presumptively insatiable consumer of goods, media, and money, is starved of relevant product stimulus and substance within their vernacular. Publication after publication, product after product, impose out-dated values on what they think the 18-to-25 year old female or “21-to-30 year old male “needs” and “wants”, without once consulting the very minds they attempt in vain to capture. Such efforts inevitably fail, and live out their days ignoring sunk costs and manufacturing “engagement” data by syndicating content of listicles and Kardashians that will be sure to generate clicks this afternoon – we’ll worry about next year later. As such, the greatest product and media success stories are born of their own: the 30 Under 30, the student body, and for a time, the Silicon Valley. So many twenty-somethings’ value is not in the copy room, at the beck and call of their superiors, blinded by self-serving corporate structures, but rather in the boardroom, out of what society defines as their comfort zone, challenging archaic frameworks. The tables of authority have turned.

 

And yet, as always, it’s a double-edged sword.

 

Infinite access does not imply knowledge. Education, in pop culture, has somehow diminished in value in the lifecycle of a career. For many, this means opportunity in the face of social inequality – and of course, the underdog and

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But perhaps, this is not a new phenomenon. Perhaps mothers of every generation have despaired amongst themselves at the uncouth youth they have reared. Did we fail? Why won’t they listen? What do they know? Perhaps it is to be that for every jolting and progressive change to the ecosystem, there must be some encumbering equaliser to keep us in the eternal cycle of two steps forward and one step back. Perhaps it’s just a rite of passage.

You decide.

PHOTOGRAPHY & STYLING // MARGARET ZHANG

MODEL // MARGARET ZHANG @ IMG

HAIR // LUKE DAVIS

MAKE-UP // ANIA MILCZARCZYK @ DLM

PRODUCER // SAMANTHA BENNETTS

 

About

Margaret Zhang is a Chinese-Australian photographer, director, stylist and writer based in New York. Since her digital beginnings in the fashion industry in 2009, Margaret has worked with global brands including Chanel, UNIQLO, Swarovski, YEEZY, Clinique, Lexus, Dior, Gucci, Matches and Louis Vuitton in a wide range of capacities both in front of and behind the camera, while completing her Bachelor of Commerce/Bachelor of Laws at The University of Sydney.
Though regularly featured in print and digital media as a model and personality alike, Margaret’s pho tography, styling, and creative direction has been employed by the likes of Vogue, L’Officiel, Harper’s BAZAAR, NYLON, Marie Claire, Buro24/7, and ELLE internationally. She has been listed in Forbes Asia’s 30Under30 and TimeOut’s 40Under40 lists, and her work has been recognised as shaping the international fashion industry by the Business of Fashion BoF500 Index, and ELLE Magazine’s Best Digital Influencer of The Year Award.

 

 

 

For project enquiries Tess.Stillwell@img.com
General enquiries bookings@margaretzhang.com.au