Through the Looking Glass

In today’s digital landscape, celebrity clout takes much greater priority than telling stories. So much can be done in post-production that physically constructing fantasy seems a little redundant.

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With today’s commercial state of all editorial and advertising image creation, there’s seldom any opportunity to build out a magical set capable of evolving with a storyline. Gone are the glory days of Tim Walker and British Vogue – and that’s not even a reflexive bitterness towards the democratisation of image creation, or the perceived dilution of the profession as a whole. Rather, the reality is that publications and brands have less money to spend on provoking the imagination. In today’s digital landscape, celebrity clout takes much greater priority than telling stories. So much can be done in post-production that physically constructing fantasy seems a little redundant.

So, you can imagine that working on this incredible set with the Seduce and Disney teams for their collection in celebration of the new Alice in Wonderland movie was pretty spectacular, as it was for the whole team. It’s refreshing to reinvigorate your curiosity with the other-worldy facets of your creative craft beyond the limitations of a sterile studio, or soulless street style settings.

Thank you so much, team, for having me onboard.

MODEL // Megan Blake Irwin @ IMG

PHOTOGRAPHER & STYLIST // Margaret Zhang

HAIR // Jenny Kim @ MAP Ltd

MAKEUP // Kellie Stratton @ MAP Ltd

STYLING ASSISTANT // Georgina Ferguson

ART DIRECTOR // Al Weekes

SPECIAL THANKS // Kirrilly Sams

See all behind-the-scenes shots and footage at ELLE AUSTRALIA

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About

Margaret Zhang is a Chinese-Australian photographer, director, stylist and writer based in New York. Since her digital beginnings in the fashion industry in 2009, Margaret has worked with global brands including Chanel, UNIQLO, Swarovski, YEEZY, Clinique, Lexus, Dior, Gucci, Matches and Louis Vuitton in a wide range of capacities both in front of and behind the camera, while completing her Bachelor of Commerce/Bachelor of Laws at The University of Sydney.
Though regularly featured in print and digital media as a model and personality alike, Margaret’s pho tography, styling, and creative direction has been employed by the likes of Vogue, L’Officiel, Harper’s BAZAAR, NYLON, Marie Claire, Buro24/7, and ELLE internationally. She has been listed in Forbes Asia’s 30Under30 and TimeOut’s 40Under40 lists, and her work has been recognised as shaping the international fashion industry by the Business of Fashion BoF500 Index, and ELLE Magazine’s Best Digital Influencer of The Year Award.

 

 

 

For project enquiries Tess.Stillwell@img.com
General enquiries bookings@margaretzhang.com.au