That’s her

her. /həː/ big-haired, big-eyed, mimosa-in-the-backyard-for-breakfast babe, photosynthesising the long Summer days away.

Swimwear’s an interesting kettle of fish. Like lingerie, it can be done so tragically. So, so tragically. I, for one, am completely biased (though I’m sure most of you would agree) in my thinking that Australian swimwear labels rule the world in terms of strong branding, support, fabrication, and beautiful design. Zimmermann is an obvious one. Triangl, another. Duskii, Bec & Bridge, SeafollyEphemera, We Are Handsome the list goes on – and for this strength alone, I’m glad that Australian Fashion Week has shifted its time on the global schedule to own the Resort season. There are few strong American bikinis and wetsuits here and there by way of Lisa Marie Fernandez, Static, Mikoh, and Marysia, say, but on the most part, beyond Aussie shores, there’s too much blingy hardware, too many tassels, clashing prints, metallic (lurex – lurex), creepy crochet monokinis of yesteryear, and can we seriously be done with that 2000s halter-neck?

Please.

In the grand scheme of bikini babes from Down Under, her. is a relatively new kid on the block. And yet, I guess that their strength plays to the fact that their pieces are not really about bikini babes at all. It’s just your baseline one pieces and two pieces that are foolproof, timeless, well cut, well coloured, and every magazine/e-commerce newsletter’s dream incarnation of ‘Summer Essential’. That’s what it is, really – the white-tees and easy jeans of the swim world.

really enjoyed shooting their first collection campaign down at Clovelly last season, so it was great to take a slightly different, more muted, slightly 70s direction in a dreamy home somewhere on the North Shore, one sunny September day when it was probably still too cold for poor Louise to be in a bikini – and yet, here she is: a big-haired, big-eyed, mimosa-in-the-backyard-for-breakfast babe, staring into your soul, and photosynthesising the long Summer days away.

I need to be doing that. Teach me your ways, LVdV.

Her Swimwear-Margaret-Zhang-2

Her Swimwear-Margaret-Zhang-7

Her Swimwear-Margaret-Zhang-9

Her Swimwear-Margaret-Zhang-6

Her Swimwear-Margaret-Zhang-1

About

Margaret Zhang 章凝 is an Australian-born-Chinese director, photographer, stylist and writer based between New York and Shanghai. Since establishing her website in 2009, Margaret has gone on to work with global brands including CHANEL, UNIQLO, Swarovski, YEEZY, Bulgari, Gucci, MATCHES, Under Armour, and Louis Vuitton in a wide range of capacities both in front of and behind the camera, while completing her Bachelor of Commerce/Bachelor of Laws at The University of Sydney. Margaret’s directing, photography, and styling has been employed by the likes of VOGUE, L’Officiel, Harper’s BAZAAR, NYLON, Marie Claire, GRAZIA and ELLE internationally. She has been listed in Forbes Asia’s 30Under30 and TimeOut’s 40Under40, and her work has been recognized as shaping the international fashion industry by the Business of Fashion BoF500 Index for the past four consecutive years. She went on to be the first Asian face to cover ELLE Australia. In 2016, she co-founded BACKGROUND, a global consultancy for which she specialises in Western-to-Chinese and Chinese-to-Western cultural bridging for a range of luxury, lifestyle, and brand initiatives. In 2017, she exhibited a series of 39 unseen photographic works as a solo show in Sydney, and premiered her first short film – a 15-minute exploration of her visceral relationship with classical music on both performance and abstract planes – to critical acclaim.

For project enquiries Tess.Stillwell@img.com
General enquiries bookings@margaretzhang.com.au