Rodeo Show

I could never pull off after-dark 70s glamour. Thankfully, Cassie and Clara were on hand to contribute the luxurious hair, long limbs, red lips and Jerry Hall je ne sais quoi.

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Aside from artistic fulfilment and shooting genetically blessed human beings, one of my favourite parts of jobbing behind the camera is that, in a way, you can realise concepts and garments that you could never have projected through your personal style. Such is the beauty of visual story-telling – you can live you secret adolescent dreams of being an after-dark 70s goddess with loose waves and defiant platforms, all the while saving yourself the embarrassment of actually attempting any of the above because you have a poker straight long bob that won’t hold curls and not a molecule of fabulous in your body to speak of.

This is essentially what went down on set for the Rodeo Show campaign I worked on from behind the lens, a rack of their new collection and a tray of large gold accessories – probably the only element I can personally pull off from Jerry Hall in her prime without looking like a total loser. Thankfully, Cassie (who I shot way back in March for my photo exhibition, and have been dying to shoot with ever since) and Clara (even pictures of this girl exude Parisian charm) were on hand to contribute the luxurious hair, long limbs, red lips and je ne sais quoi necessary to lounge on leopard and satin sheets and/or stomp down sweeping marble staircases.

We did still forgo the blue eyeshadow for blue lace, though. Thank god. Blue eyeshadow must never return.

Now, as we know, I’ve never been much of a conventional Spring Racing newsletter dresser (I’m usually a pants-er, for starters), but this peachy keen draped dress situation has got me thinking… perhaps over some flares? Watch this space.

Hope you enjoy these as much as I loved working on the shoot with this A-team!



HAIR & MAKE-UP // Nadine Monley

MODELS // Cassie Lapthorne @ IMG and Clara Jaffrezic @ Priscilla’s

CREATIVE // Bashful Agency

(Models wearing Rodeo Show, available HERE – click on images for relevant pieces)

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  • Sweet jesus the locations and tones kill me everytime
    And uh, woman. You’re fabulous.

  • That dress with the blue dress is holy WOW!! Speechless (as usual)!

  • Katie

    Love the second photograph with the black jumpsuit! Stunning editorial x

  • All of these pictures look amazing

  • I totally agree with you Margaret!

  • fixatedfaiyaz

    “and not a molecule of fabulous in your body to speak of.”

    what. are you cray. you could wear a trash bag and pull it off, that’s how fabulous you are! and totally agree about being able to realize your fantasies while being behind the lens. i don’t think i could pull off crop tops and high waisted skirts :p

  • Chelsea

    I have zero experience in professional photography in any kind so I don’t know how to word this but those photographs capture movement even when they’re stills. Does that make sense? *uneasy laugh* and excuse me? Everything down to the quarks making up the protons and neutrons in your body ooze fabulousness!

  • *deep sigh*…this is fabulous! You are very talented :-).

  • Amazing styling<3

    Shall We Sasa

  • Nur Thahirah


  • Lovey Fleming

    What fantastic photography! Your creative vision is really inspiring and I really admire this 70’s perfection~


  • The composition of this is a dream Margaret. Great job!

  • Loving the subdued colours, amazing composition and personality in these photographs!

  • Absolutely love the imagery and contract between the marble and clothing textures! Beautiful post!

  • mcboodles

    kickstarter to ban blue eyeshadow!

  • Nina

    Margaret this is sensational! Love the movement – you captured the dress so well. Do you know when that first white dress is available? X

  • Vashtie Nicolson

    YOU JUST HAVE THAT SOMETHING when it comes to capturing emotions! So fabulous!

  • bennisgiles

    omg margaret i love rodeo show and i’m so excited that they booked you as a photographer!

  • Great set of photos and I love the styling.

  • Your photography is incredible!

    @moniquemary xx

  • What beautiful images and the location is incredible!!

  • L.G.

    These photos seem to be casually yet perfectly taken just before they run out the door for a night out. They look relatable and natural, unlike many shoots that don’t convey real life attainability. Besides the grand-slam house of course!

  • Keen

    Where are the white dress and all the shoes available from?!

  • Shivan Patel (Gathum)

    LOVE the shoot & that stair case is to die for !

    check me out @

  • Your my inspiration, love what you’re doing. Hope to meet you or perhaps we’ll work together one day.

  • Audrey Vinot

    You somehow manage to capture an incredible amount of movement in your images! Beautiful!


Margaret Zhang 章凝 is an Australian-born-Chinese director, photographer, consultant and writer based between New York and Shanghai. Since establishing her website in 2009, Margaret has gone on to work with global brands including CHANEL, UNIQLO, Swarovski, YEEZY, Bulgari, Gucci, MATCHES, Under Armour, and Louis Vuitton in a wide range of capacities both in front of and behind the camera, while completing her Bachelor of Commerce/Bachelor of Laws at The University of Sydney. Margaret’s directing, photography, and styling has been employed by the likes of VOGUE, L’Officiel, Harper’s BAZAAR, NYLON, Marie Claire, GRAZIA and ELLE internationally. She has been listed in Forbes Asia’s 30Under30 and TimeOut’s 40Under40, and her work has been recognized as shaping the international fashion industry by the Business of Fashion BoF500 Index for the past four consecutive years. She went on to be the first Asian face to cover ELLE Australia. In 2016, she co-founded BACKGROUND, a global consultancy for which she specialises in Western-to-Chinese and Chinese-to-Western cultural bridging for a range of luxury, lifestyle, and brand initiatives. In 2017, she exhibited a series of 39 unseen photographic works as a solo show in Sydney, and premiered her first short film – a 15-minute exploration of her visceral relationship with classical music on both performance and abstract planes – to critical acclaim.

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