Dear Fernanda

Louis Vuitton’s candy-haired sweetheart of the moment, Fernanda Ly, shot by yours truly for this month’s Marie Claire Australia.

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June 5, 2015Palm Springs, USA

I find it mildly terrifying that it’s already June. Where did the year go? I’m still in a January mindset – gearing up for the year ahead, getting all my ducks in a row… It’ll be Christmas before we know it.

C’est la vie.

Indeed, it feels like just yesterday that Fernanda and I were dashing around The Parker, shooting ahead of the Louis Vuitton Cruise show in Palm Springs (one of the more magical experiences of my

lifetime). In reality, it was a good month ago. Sitting here in the early quiet of my office building, layering up in coats, I could not be further removed from lethargic Palm Springs. Except, perhaps, for the chronic nosebleeds – then caused by overzealous blood circulation, and now because I have a wretched cough off the back of whatever everybody in Sydney is sick with.

We can dream though – back to the heady heat enveloping this twilight oasis of Old Hollywood, retirees, and the distant echoes of Coachella,

stumbling on croquet sets, giant chessboards, fairy floss bikes to match Fernanda’s fairy floss hair, and every other runway favourite you could think of. All in the name of marie claire‘s July issue and, perhaps, Alice in Wonderland.

PHOTOGRAPHY & STYLING: Margaret Zhang

MODEL: Fernanda Ly @ Priscilla’s

Fernanda wears all Louis Vuitton.

See story in marie claire Australia’s July issue on shelves now.

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About

Margaret Zhang 章凝 is an Australian-born-Chinese filmmaker, photographer, consultant and writer based between New York and Shanghai. Since establishing her website in 2009, Zhang has gone on to work with global brands including CHANEL, Swarovski, YEEZY, Bulgari, Gucci, MATCHES, Under Armour, and Louis Vuitton in a wide range of capacities both in front of and behind the camera, while completing her Bachelor of Commerce/Bachelor of Laws at The University of Sydney. Zhang’s directing, photography, and styling has been employed by the likes of VOGUE, L’Officiel, Harper’s BAZAAR, NOWNESS, and ELLE internationally. She has been listed in Forbes Asia’s 30Under30 and TimeOut’s 40Under40, and her work has been recognized as shaping the international fashion industry by the Business of Fashion BoF500 Index for four consecutive years. CNN has identified Zhang as a leading fashion photographer in Asia and ELLE named her the region’s most influential digital voice. She went on to be the first Asian face to cover ELLE Australia. In 2016, she co-founded BACKGROUND, a global consultancy for which she specialises in Western-to-Chinese and Chinese-to-Western cultural bridging for a range of luxury, lifestyle, and brand initiatives. In 2017, she exhibited a series of 39 unseen photographic works as a solo show in Sydney, and premiered her first short film – a 15-minute exploration of her visceral relationship with classical music on both performance and abstract planes – to critical acclaim. In 2018, co-curated the first annual FOREFRONT Summit focused on inter-industry problem-solving at all scales of business. From this king summit, Zhang developed FOREFRONT+ – a round table series of candid conversations covering subject matters of universal concern. In 2019, THE FACE Magazine engaged Zhang as Creative-Director-at-Large for Asia for its relaunch. Zhang is currently working on her first feature film.

 

For project enquiries Tess.Stillwell@img.com
General enquiries bookings@margaretzhang.com.au