Striking Matches

MATCHESxMARGARET was always To Be Continued…




If I’m honest, I’ve no idea how Fashion Week came around so quickly. Holiday season is like an alternate reality of commercial gluttony, family feuds, and flighty resolve – heaving and immobile with overzealous sale shoppers and acute overconsumption regret.

Then BAM. (And the dirt is gone).

It’s February.

We’re braving the New York City chill, and blearily stumbling all over the city for our first day of presentations, fittings, pre-show meetings, dead phones in tow.

But, of course, tomorrow is a better day. Winter is more bearable when you’re working with a genuinely wonderful team on innovative brands (and shoes… all of the shoes…). #MATCHESxMARGARET was always To Be Continued.

You’d better be as excited about my second season working with as their guest buyer, as I am. This time, we’re taking the whole circuit: New York, London, Milan, and Paris.

Get involved.

Must race to a show – over and out.

Look 1: Isabel Marant Only Lightweight Trench Coat Alexander Wang Mini Marti Leather Backpack

Look 2: Acne Avon Drawstring Safari JacketGucci Metal-Blinker Aviator Sunglasses

Look 3: MSGM Pineapple Print Cotton Blend CoatTibi Pleated Wide-Leg Culottes Givenchy Chain Leather Sandals

Look 4:Freda Bandeau Silk Mini DressCédric Charlier Tri-Colour Cropped Trousers

All product available from

Shot at Soho Grand Hotel


Margaret Zhang is a Chinese-Australian photographer, director, stylist and writer based in New York. Since her digital beginnings in the fashion industry in 2009, Margaret has worked with global brands including Chanel, UNIQLO, Swarovski, YEEZY, Clinique, Lexus, Dior, Gucci, Matches and Louis Vuitton in a wide range of capacities both in front of and behind the camera, while completing her Bachelor of Commerce/Bachelor of Laws at The University of Sydney.
Though regularly featured in print and digital media as a model and personality alike, Margaret’s pho tography, styling, and creative direction has been employed by the likes of Vogue, L’Officiel, Harper’s BAZAAR, NYLON, Marie Claire, Buro24/7, and ELLE internationally. She has been listed in Forbes Asia’s 30Under30 and TimeOut’s 40Under40 lists, and her work has been recognised as shaping the international fashion industry by the Business of Fashion BoF500 Index, and ELLE Magazine’s Best Digital Influencer of The Year Award.




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