Striking Matches

MATCHESxMARGARET was always To Be Continued…




If I’m honest, I’ve no idea how Fashion Week came around so quickly. Holiday season is like an alternate reality of commercial gluttony, family feuds, and flighty resolve – heaving and immobile with overzealous sale shoppers and acute overconsumption regret.

Then BAM. (And the dirt is gone).

It’s February.

We’re braving the New York City chill, and blearily stumbling all over the city for our first day of presentations, fittings, pre-show meetings, dead phones in tow.

But, of course, tomorrow is a better day. Winter is more bearable when you’re working with a genuinely wonderful team on innovative brands (and shoes… all of the shoes…). #MATCHESxMARGARET was always To Be Continued.

You’d better be as excited about my second season working with as their guest buyer, as I am. This time, we’re taking the whole circuit: New York, London, Milan, and Paris.

Get involved.

Must race to a show – over and out.

Look 1: Isabel Marant Only Lightweight Trench Coat Alexander Wang Mini Marti Leather Backpack

Look 2: Acne Avon Drawstring Safari JacketGucci Metal-Blinker Aviator Sunglasses

Look 3: MSGM Pineapple Print Cotton Blend CoatTibi Pleated Wide-Leg Culottes Givenchy Chain Leather Sandals

Look 4:Freda Bandeau Silk Mini DressCédric Charlier Tri-Colour Cropped Trousers

All product available from

Shot at Soho Grand Hotel


Margaret Zhang 章凝 is an Australian-born-Chinese director, photographer, consultant and writer based between New York and Shanghai. Since establishing her website in 2009, Margaret has gone on to work with global brands including CHANEL, UNIQLO, Swarovski, YEEZY, Bulgari, Gucci, MATCHES, Under Armour, and Louis Vuitton in a wide range of capacities both in front of and behind the camera, while completing her Bachelor of Commerce/Bachelor of Laws at The University of Sydney. Margaret’s directing, photography, and styling has been employed by the likes of VOGUE, L’Officiel, Harper’s BAZAAR, NYLON, Marie Claire, GRAZIA and ELLE internationally. She has been listed in Forbes Asia’s 30Under30 and TimeOut’s 40Under40, and her work has been recognized as shaping the international fashion industry by the Business of Fashion BoF500 Index for the past four consecutive years. She went on to be the first Asian face to cover ELLE Australia. In 2016, she co-founded BACKGROUND, a global consultancy for which she specialises in Western-to-Chinese and Chinese-to-Western cultural bridging for a range of luxury, lifestyle, and brand initiatives. In 2017, she exhibited a series of 39 unseen photographic works as a solo show in Sydney, and premiered her first short film – a 15-minute exploration of her visceral relationship with classical music on both performance and abstract planes – to critical acclaim.

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