Shake it off

New work for, solving dress codes for every man and his dog.



Dress codes have long been the bane of the more superficial tiers of my existence. What constituted Smart Casual? How was Red Carpet any different from Formal? Why was Cocktail? Who was Black Tie? I need something more specific. Le Smoking, for instance. Or Black and White Masquerade Ball. None of this vacuous room for social faux pas and public mortification at being either severely under-dressed (as I usually am straight from class to work dinners, say) or over-fabulous, which is arguably less disastrous depending on your adaptability and sass factor. Study this seaside umbrella solution for such nonsense closely.



NOTE: sorry to be so brief, kids – airport frenzy is currently in action


Margaret Zhang 章凝 is an Australian-born-Chinese director, photographer, consultant and writer based between New York and Shanghai. Since establishing her website in 2009, Margaret has gone on to work with global brands including CHANEL, UNIQLO, Swarovski, YEEZY, Bulgari, Gucci, MATCHES, Under Armour, and Louis Vuitton in a wide range of capacities both in front of and behind the camera, while completing her Bachelor of Commerce/Bachelor of Laws at The University of Sydney. Margaret’s directing, photography, and styling has been employed by the likes of VOGUE, L’Officiel, Harper’s BAZAAR, NYLON, Marie Claire, GRAZIA and ELLE internationally. She has been listed in Forbes Asia’s 30Under30 and TimeOut’s 40Under40, and her work has been recognized as shaping the international fashion industry by the Business of Fashion BoF500 Index for the past four consecutive years. She went on to be the first Asian face to cover ELLE Australia. In 2016, she co-founded BACKGROUND, a global consultancy for which she specialises in Western-to-Chinese and Chinese-to-Western cultural bridging for a range of luxury, lifestyle, and brand initiatives. In 2017, she exhibited a series of 39 unseen photographic works as a solo show in Sydney, and premiered her first short film – a 15-minute exploration of her visceral relationship with classical music on both performance and abstract planes – to critical acclaim.

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