Meet: Amy Finlayson

A shoot I should have shared months ago – and that high that can only come with collaboration of compatible creatives. And alliteration. Clearly.

amy_7841-Exposure copy




Amy was very much in her natural habitat. She moves so well, knows her angles, knows the light, and we knocked out the whole story in a couple of hours. I had to get to class, Paloma had to get to the salon, Chris was booked for another job, and Amy had artworks to finish. For results like this, I love making the spontaneous time investment, and that high that can only come with collaboration of compatible creatives. And alliteration. Clearly.

  • Avanti

    Gorgeous shoot Margaret! Beautiful model, amazing use of colours and great styling.


  • Nina Ng

    Margaret this is incredible. I love your work more and more, and I agree that this is a really well put together story – it would look right at home in a magazine.

  • Cecile


  • Vanessa

    I saw these floating around Chic’s website a while back – worth the wait. What a great story!

  • Goddamn, what a series of killer shots! Amy is such an all round talent, and you just astound me every time Margaret!

  • Victoria

    I admire your ability to get through so much work, both at university and also for your blog! Great work, as always… keep it up! <3

  • Zarita DLAVE


  • priyanka gupta

    amy sounds lovely! as do paloma and chris :)D

  • Beautiful !

  • Fiona Lee

    your work is breathtaking, Margaret, as is Chris’ and Paloma’s!

  • Oh Darling Margaret! These are perhaps your most stunning work to date! The bright colours, the beautiful subject and the strong angles. Make for such a captivating piece of art that is so full of richness and life!

    Great work!

  • Michelle

    Margaret this is an inspiration! Thank you!

  • I love everything about this. The colours pop so beautifully and everything was just tied in together perfectly. ADORE!

  • Jeans Please

    I’m speechless! This is brilliant!

  • What a beautiful and natural, yet raw use of color and angles. Definitely obsessed with this editorial!

  • charmystique

    Amazing looks, amazing shots, overall really great! These images truly bring to mind the vivid colors of Birds of Paradise. <3.

  • StyleNonsense

    Such breathtaking images, I’m in love with the 2nd photo with the white shirt. Josh Goot and Dion Lee are both amazing visionaries.

  • These photos are so alluring and fantastical, especially the full face portrait that one had me staring at the screen with my mouth gaping open for a few seconds. A feast for the eyes after a long day! :)

  • Gina

    lol your sense of humour is second to none. No other fashion blogger even has the brains to comprehend your writing! Apart from Leandra and Garance of course.

  • chris king

    Margaret, EVERYTHING you do looks fantastic. But I must say I LOVE LOVE the look of this shoot you are a very bright shiny star.

  • this is in every way possible PERFECTION.

  • Very cool! with an element of GAGA Artpop hehe

  • Margaret, this shoot is wonderful! I ended up pinning it everywhere :) so in awe of your team work! Thanks for sharing, keep it up ;)

  • Stunning pictures!

  • Thuy Pham


  • dahlia o’neill

    your website is like a magazine. such a pleasure to read!

  • This is amazing!! Love it!


    check out my new street style on

  • Maya Swan

    Gorgeous imagery!



    -Maya Swan

  • Beautiful.

  • curvesmart

    Although I’ve seen the model-in-studio-with-painty-makeup concept many times, this series is really fresh and the execution is flawless. Has Vogue called yet?

  • Awesome pictures! Amy is such a lovely person also

  • Elle G

    amazing work! clearly the work of true creative people

  • These are gorgeous!! <3

  • john


  • Kay & Way

    A very interesting source of inspriation.
    Art and fashion are colliding ever more these days, I’m not too sure if there are one and the same but they are indeed very closely related.
    Also, I’m in love with that Dion lee skirt in look 7.

  • Janae

    Saw this on Facebook and had to find the full article! So beautifully done!

  • Jenna

    Amazing! Your photography is just amazing. You inspired me to get out and go shoot more


Margaret Zhang 章凝 is an Australian-born-Chinese director, photographer, consultant and writer based between New York and Shanghai. Since establishing her website in 2009, Margaret has gone on to work with global brands including CHANEL, UNIQLO, Swarovski, YEEZY, Bulgari, Gucci, MATCHES, Under Armour, and Louis Vuitton in a wide range of capacities both in front of and behind the camera, while completing her Bachelor of Commerce/Bachelor of Laws at The University of Sydney. Margaret’s directing, photography, and styling has been employed by the likes of VOGUE, L’Officiel, Harper’s BAZAAR, NYLON, Marie Claire, GRAZIA and ELLE internationally. She has been listed in Forbes Asia’s 30Under30 and TimeOut’s 40Under40, and her work has been recognized as shaping the international fashion industry by the Business of Fashion BoF500 Index for the past four consecutive years. She went on to be the first Asian face to cover ELLE Australia. In 2016, she co-founded BACKGROUND, a global consultancy for which she specialises in Western-to-Chinese and Chinese-to-Western cultural bridging for a range of luxury, lifestyle, and brand initiatives. In 2017, she exhibited a series of 39 unseen photographic works as a solo show in Sydney, and premiered her first short film – a 15-minute exploration of her visceral relationship with classical music on both performance and abstract planes – to critical acclaim.

For project enquiries
General enquiries