As a matter of personal policy, for the past two weeks, I have not left the house without my backside safely shielded from rain, hail or shine, by a bare minimum of a knee-length coat.


Since getting back to Sydney, last light has become my favourite time to set up a tripod and run around on my street. While I am yet to figure out how it can be that my hair looks so very red in five o’ clock backlight, it is for this crisp and chilly half hour alone that I will continue buying coats, and wearing coats, well into Spring (marginally, but not entirely, influenced by pending Northern Hemisphere travels to nose-bleedingly snowy regions).

As a matter of personal policy, for the past two weeks, I have not left the house without my backside safely shielded from rain, hail or shine, by a bare minimum of a knee-length coat. And, I’ve never had more questions about a coat as I did this Teddy Bear affair on Instagram last week. Even when compared to confused exclamations surrounding my checked man coat, this cute and cuddly miss caused quite a stir.

Rightly so – it vibes that fantastic Céline Fall/Winter 2012 ballad with a friendlier-looking price-tag and a more versatile neutral palette. The plan is to continue wearing it until I’m sweating, with all incarnations of bright trousers (I’m planning on bottle green, royal blue, and salmon), white shift dresses, denim overalls, dominatrix leather, pyjama parties, and lace slips.

Once you’ve exhausted these permutations, the shell and shape works just as well as a coat-dress. For starters, consider this outfit without any pants (button it up, of course). Make that two: I tried belting it at the waist before dinner this evening, and the Audrey Hepburn feels are excellent. Then move on to the rest of your long, short, and newly malleable coat collection (this ASOS favourite is next in line). Plenty of options before Summer is upon us again.

As for you, Northern Hemisphere – you have no excuses.

Start brainstorming.

Winter is coming.


MAX & Co Paneled Coat and Printed Skinnies (EDIT: if you’re in Sydney, they’re definitely in stock at their Westfield Bondi Junction store)

Nasty Gal Lace-Up Booties (currently on sale for $50 – you’re welcome)

shot on Nikon D600 with 80-400mm lens

  • That coat is to-die-for! Officially obsessed with your blog, your style is awesome! x

    Ses Rêveries

  • Lisa

    Love the mixing of textures and pattern!
    You have an amazing sense for style!!

  • That coat really is amaazzinggg!!

    Shot From The Street | Fashion Blog

  • Dat coat!!!
    Awks if we have the same coat? Maybe I won’t wear it around the office then… ;)

  • Avanti

    Love your outfit! So warm chic and cosy.
    I must get my hands on those booties.


  • Elshakrist

    Love the coat so much, they’re really gorgeous! I’m in love with this clever written blog too as well, well done M! xx

    The Mad Shopper’s Dressing Room

  • LOVE that coat so much


  • Nicolene Richards

    This is a terrific coat, a work of art and styled beautifully. Your style is very refreshing.

  • Love love love the coat! :)

  • Love the coat, I hope they’ll have it in Europe or at least a similar one cause it’s absolutely amazing.

    xx Cheyenne

  • Hell I just saved this coat in my “autumn favourites” the day before! Recognized it immediately when I saw it on you. Beautiful piece. Shame we don’t have MAX&CO. in Helsinki anymore, I’d do some splurging, lovelovelove their autumn collection, this piece and the pin-striped wool dress especially! Can we all put some pressure on this wonderful brand to start an online shop for us at a distance from their boutiques? The closest for me is in Tallin, Estonia!

  • This outfit completely took my breath away! Gorge!

  • michelle stefanie gonzalez

    as always, look amazing!

  • It is hot and humid here in NYC, but that coat is making me dream of autumn.

    Also, I still can’t get over the fact that you shoot all your own photos. I attempted once and it was disastrous haha.

  • Domenica Calarco

    Once again Ms Zhang, you can do no wrong. Love it!

  • Ellen Faith

    What type of Canon camera are you holding in the photos and what do you use it for if you don’t mind me asking? :)


  • Love your style. Great work as always.

  • Tracy

    You look so chic, love your outfit!

  • kelly

    I wish their site let you shop too, not just view

    • Vanessa

      They have a stores page so maybe there’s a store near you?

  • Flawlessly chic! Stunning colours!



  • jessica

    I need this coat in my life! This is absolutely stunning as always! :) x

  • Marie Liv

    I love this coat!! & thanks for the booties update, i’m heading there now!

  • Hey Margaret, you may have mentioned this before & I may have missed it, but do you literally press your self timer, quickly get to the front of your camera & pose?! Because thats what I’ve done in the past & my tripod shots are rarely as good as the ones I’ve seen on your blog in the past. Like, Is there an easier way?! Do you use a remote?1 I don’t know :s lol xx

    • Tatiana Julie

      hello! I’m obviously not Margaret haha but thought I’d share with you a remote I use to take photos. Saves you from running! I got mine from eBay about 5 years ago and it still works – just search up e.g. canon dslr remote ;)

      • Haha! Thank you for responding regardless! I’ll have a look on eBay :) xx

  • Cynthia Nguyen

    Love your coat and choice of putting your colour blocking piece with your printed pants!


  • Veena

    I love the neutral colour blocking in your coat, it definitely looks like a piece that I would wear over and over again, especially because of its unique detailing with different fabrics. It could really be worn for any occasion and I’m now officially on the lookout for a coat as versatile as your MAX & Co one!

    ♡ veena |
    twitter/instagram: @veenamccoole

  • Sharon

    Your writing makes me swoon. That last line ‘Winter is coming’ … please just stop; evidence that your blog is perfection.

  • I love your style!

  • Guest

    The lighting in those photos are absolutely amazing.

  • Everything is so beautiful about this!

  • Elle

    That coat is so beautiful! As well as the photos! -Swedish model and blogger in Tokyo

  • I love your blog- I have just discovered it and I love your style and photos.



  • Sabina Im

    Look forward to seeing more of your blog posts!

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Margaret Zhang 章凝 is an Australian-born-Chinese director, photographer, consultant and writer based between New York and Shanghai. Since establishing her website in 2009, Margaret has gone on to work with global brands including CHANEL, UNIQLO, Swarovski, YEEZY, Bulgari, Gucci, MATCHES, Under Armour, and Louis Vuitton in a wide range of capacities both in front of and behind the camera, while completing her Bachelor of Commerce/Bachelor of Laws at The University of Sydney. Margaret’s directing, photography, and styling has been employed by the likes of VOGUE, L’Officiel, Harper’s BAZAAR, NYLON, Marie Claire, GRAZIA and ELLE internationally. She has been listed in Forbes Asia’s 30Under30 and TimeOut’s 40Under40, and her work has been recognized as shaping the international fashion industry by the Business of Fashion BoF500 Index for the past four consecutive years. She went on to be the first Asian face to cover ELLE Australia. In 2016, she co-founded BACKGROUND, a global consultancy for which she specialises in Western-to-Chinese and Chinese-to-Western cultural bridging for a range of luxury, lifestyle, and brand initiatives. In 2017, she exhibited a series of 39 unseen photographic works as a solo show in Sydney, and premiered her first short film – a 15-minute exploration of her visceral relationship with classical music on both performance and abstract planes – to critical acclaim.

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