The Fashion Project

Dancing daily between the creative, online and legal, it makes me weirdly proud to say that Fashion and Technology are some of the few that really celebrate fresh ideas from the next Generation

In my extensive forays into awkward stranger small talk, “I work in Fashion” is likely one of the more ostracising responses to “So, what do you do?”. Most women mumble something nondescript about their teen years working shop floors, and most men get that preemptively terrified look in their eyes, commonly associated with the brunt of (hormonal) female rage.

Such is the reputation of lethal stilettos and oversized shades – that, and the Devil wears Prada.

To that effect, I find a great deal of twisted anthropological joy in picking a different profession every time I’m asked, outside of an industry context, and gauging its popularity – apparently, being a photographer, stylist, writer, consultant, producer, or ‘in digital’ are, or at least sound, much less intimidating than that grand Fashion statement. Though, I once said I was a rapper, at which the other party guffawed to the point where they almost died choking on their martini olive, before excusing themselves, never to be seen again.



What? I could totally be a rapper.*

But, after four years in this game, I can safely say that questions regarding how one ought to go about “breaking into” this industry with an Ice Queen façade, far exceed love life, Law School, and wardrobe advice in my Tumblr inbox. This is closely followed by inquiries as to which bus to get to University. True story.

And so, for that reason, I thought I would write something in a similar vein to my Generation Y cheer from this time last year, and collaborate with the aptly named FASHION PROJECT over the next couple of weeks to make “getting started”… “in Fashion”… less daunting to the naked eye (as much as the next career path, anyway).

First stop is Melbourne Fashion Festival fast approaching next week, with a chance to get in on the growing fashion sector of moving pictures with a minute-film – something I have a sidelined passion for (clearly, I couldn’t resist


putting together my own minute of footage, in some attempt to encapsulate what is ‘extraordinary’ about fashion and the third of my life that revolves around it). I wouldn’t mind working with the David Jones team on a film either – but alas (or not), that’s the pot of gold for you to win.


Dancing daily between the creative, online and legal, it makes me weirdly proud to say that Fashion and Technology are some of the few that really celebrate fresh ideas from the next Generation – because you’re the consumer, and you understand what the people around you respond to. Your great-Uncle, on the other hand, probably does not – and if he does, he’s probably part of THE FASHION PROJECT. This is not about who or what you know – a gold star is pivotal only on your creative inspiration, whatever that may be (certainly, I doubt stop-animation would be your initial thoughts on a ‘fashion film’).

So here’s to the kickstart all you Tumblr-addicts have been asking for: go ahead and make me proud. I can’t wait to share my content collaboration with THE FASHION PROJECT in the immediate future, and you’d better be showing me yours!

Over and out, for I’m boarding for Melbourne. Stay up to speed.

All details for entry at THE FASHION PROJECT

*I could not be a rapper.

**UPDATE: due to high demand, entries have now been extended to Wednesday, March 26, 12pm! Hop to it.

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  • theimperfectpeach

    Is that your piano playing, Margaret?? x

  • Trish

    Damn girl, you are in a league of your own!

  • fashion tidbits

    i love that video!!!!! it made me giggle :)

  • Never saw just a nice and arty movie like this. Wauw, great and amazing job!!!

  • Oh my dear Margaret, you go girl! You are truly talented. I love the short film, hehe. XOXO

    New on

  • langijo

    This was so fun to watch!

  • Just PERFECT. You genius.

  • skim

    I loved the video! I agree with everyone else; the piano piece that you chose complements the video perfectly.

    Random question: Where is that planner/diary from?? I love its simplicity!

  • charmystique

    Amazing video, so well put together. I envy your creative talent!


  • Holy effing wow! Yes, that is me trying (and failing) to hold back my over-excited swearing. This is so damn cool Miss Zhang. I can just imagine the time, planning, effort and patience put into the production of this incredible stop-animation. Above and freakin’ beyond.

  • Carla Cenatiempo

    Incredible work Margaret! You are so innovative and inspiring! Hope all is well :) x

  • issa
  • Cindy Karmoko

    omg amazing work margaret! really love the video!

  • Sounds exciting! The video was super cool, Margaret!! x

  • Francesca

    such an amazingly put together video
    and your collaboration is going to rock :-D


  • Holy smokes, every day your new ideas inspire me. I come away from your blog feeling so inspired and positive, I seriously just have to say thank you.

  • Fashionruelle

    Wow!!!! You are awesome



    cool beans marg!!

  • Lisa Wang

    Love the time lapse. I’ve been trying to find time and inspiration to create one also :)

    Thanks for sharing! I hope you’ll stop by my travel blog sometime!

  • Chelsea Dunstan

    This is incredible – how long did it take?

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Margaret Zhang 章凝 is an Australian-born-Chinese director, photographer, consultant and writer based between New York and Shanghai. Since establishing her website in 2009, Margaret has gone on to work with global brands including CHANEL, UNIQLO, Swarovski, YEEZY, Bulgari, Gucci, MATCHES, Under Armour, and Louis Vuitton in a wide range of capacities both in front of and behind the camera, while completing her Bachelor of Commerce/Bachelor of Laws at The University of Sydney. Margaret’s directing, photography, and styling has been employed by the likes of VOGUE, L’Officiel, Harper’s BAZAAR, NYLON, Marie Claire, GRAZIA and ELLE internationally. She has been listed in Forbes Asia’s 30Under30 and TimeOut’s 40Under40, and her work has been recognized as shaping the international fashion industry by the Business of Fashion BoF500 Index for the past four consecutive years. She went on to be the first Asian face to cover ELLE Australia. In 2016, she co-founded BACKGROUND, a global consultancy for which she specialises in Western-to-Chinese and Chinese-to-Western cultural bridging for a range of luxury, lifestyle, and brand initiatives. In 2017, she exhibited a series of 39 unseen photographic works as a solo show in Sydney, and premiered her first short film – a 15-minute exploration of her visceral relationship with classical music on both performance and abstract planes – to critical acclaim.

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