Hey Andrea

For this styling job while in London, I wanted the looks and Sara’s framing to convey some sort of spontaneous newness to a big city.

Sara Kerens 2013 London

Sara Kerens 2013 London

Sara Kerens 2013 London

Sara Kerens 2013 London

Sara Kerens 2013 London

The sensation of limitlessness is both incredible and incredibly hard to come by in any creative industry. There is always a brief, always somebody to answer to, some logistical restriction… but not this time. Straight up, Sara and I brainstormed a general aesthetic, the lovely ladies of Matches set me loose on their wardrobe, and we ran around London for three sweet hours with the intolerably beautiful Andrea – and let me tell you, the girl can move.

I wanted my styling and Sara’s framing of each shot to convey some sort of spontaneous newness to the city – Miss Andrea was a worldly explorer, striving to avoid the sardined tourist scene and appreciate the corners and back streets over Oxford Circus. Her attire was efficiently tailored, practically polished and straightforward chic. Never afraid of a small check, large check, floral, leather, black-white mish mash. No need for more than a cap and beanie jammed over Winter bed hair, and boots to kick out the cold.  Indeed, being my first week roaming British streets and learning that nobody took EFTPOS, it was not too difficult to give artistic direction. Andrea, can you look like you just realised you should have worn tights today? Andrea, can you look up like the guy on the bike just shouted Hey pretty lady?

Needless to say, there are a fair few pieces in there that have my personal stamp of requirement for both the Australian fall crisping as we speak, and my impending European Summer – Alex has a day count happening already.

But for now, have my styling references, and a little wishlist extension:

Look one: Richard Nicoll Shirting Stripe Suit Jacket and Trousers – TOPSHOP CapModel’s Own Tee

Look two: Roksanda Ilincic Newman Laminate Front CoatHouse of Holland Check Jacquard Trousers – Mode Collective Heels

Look three: Giles Contrast Binding Jacquard Coat – Roksanda Ilincic Newman Laminate Front Coat KELE Beanie – Model’s Own Boots

Look four: Kenzo Peached Twill Military Trench Jacket – Isabel Marant Melissa Silk Maxi Dress – TOPSHOP Cap – Model’s Own Boots

Look five: Christopher Kane Bolt-through Collarless JacketRoksanda Ilincic Sadler Laminate Dress – ASOS Leather Cap – Model’s Own Boots

Look six: Kenzo Peached Twill Military Trench Jacket – Stella McCartney Check and Stripe Sweater – Christopher Kane Rosa Leather Skirt

Over an out. Back to work.

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About

Margaret Zhang 章凝 is an Australian-born-Chinese director, photographer, consultant and writer based between New York and Shanghai. Since establishing her website in 2009, Margaret has gone on to work with global brands including CHANEL, UNIQLO, Swarovski, YEEZY, Bulgari, Gucci, MATCHES, Under Armour, and Louis Vuitton in a wide range of capacities both in front of and behind the camera, while completing her Bachelor of Commerce/Bachelor of Laws at The University of Sydney. Margaret’s directing, photography, and styling has been employed by the likes of VOGUE, L’Officiel, Harper’s BAZAAR, NYLON, Marie Claire, GRAZIA and ELLE internationally. She has been listed in Forbes Asia’s 30Under30 and TimeOut’s 40Under40, and her work has been recognized as shaping the international fashion industry by the Business of Fashion BoF500 Index for the past four consecutive years. She went on to be the first Asian face to cover ELLE Australia. In 2016, she co-founded BACKGROUND, a global consultancy for which she specialises in Western-to-Chinese and Chinese-to-Western cultural bridging for a range of luxury, lifestyle, and brand initiatives. In 2017, she exhibited a series of 39 unseen photographic works as a solo show in Sydney, and premiered her first short film – a 15-minute exploration of her visceral relationship with classical music on both performance and abstract planes – to critical acclaim.

For project enquiries Tess.Stillwell@img.com
General enquiries bookings@margaretzhang.com.au